Knowledge Base Articles
Marketing vs Sales: What is the Difference?
What is the difference between marketing and sales? Let’s think about this question for a moment. Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you. Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a…
What Is Marketing ?
What Is Marketing ? Marketing is the process of teaching consumers why they should choose your product or service over your competitors; if you are not doing that you are not marketing. It’s really that simple! The key is finding the right method and defining the right message to use to educate and influence your consumers. Companies make the mistake of thinking that marketing is just “one” thing, but marketing is…
